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Welcome to The Funding Formula:
Your Roadmap to Fundraising

I’m Nicole Denholder, founder of NCR, and it’s my mission to make female founders money smart, commercially confident, and funding savvy! 

Are you a determined female founder ready to secure your first round of equity investment? But you don’t know where to start in terms of your pitch deck or finding investors or exactly what the process involves?

Fundraising can be a daunting task. From my experience of working with 100s of female founders, I know that many of you face these top 5 challenges which hinder your fundraising efforts:

Where and how to get started in the fundraising process?

How do you prepare a compelling pitch, manage potential rejections, and embrace success in your fundraising journey?

How do you value your business for investment?

Where do you find and connect with the right investors? And how do you communicate with them confidently and effectively?

How can you fundraise efficiently without wasting time and keep your business running?

With The Funding Formula, I will unveil the fundraising process to you.  Say goodbye to confusion and overwhelm with our step-by-step program that walks you through the fundraising process and what you need to do, when you need to do it and how. From simplifying the complexities of fundraising to mastering the art of investor communication, we’ve got you covered. 

Many successful founders tell me they wish they knew all this before they started! So my goal is to make fundraising simpler, more streamlined and stress-free so you can achieve your business dreams

Let me tell you about The Funding Formula.

The Funding Formula is a 6-week hybrid course that helps you master the art of securing equity investment. From finding the right investors to crafting winning pitches and navigating the deal process, this step-by-step course combines expert guidance, practical exercises, and interactive sessions to empower you to confidently navigate every stage of the fundraising journey.

Enrol now and unlock the key to securing the investment your business deserves.

What we’ll cover in The Funding Formula:

We’ll help you gain an overall  understanding of the fundraising process.

Next, we’ll tell you how to find the right investors and how to master the art of telling your business story with numbers (which investors love!). Next, we’ll help you craft a compelling pitch deck and advise you on how you can deliver winning pitches that captivate investors’ attention.

Finally, we help you navigate the intricacies of negotiation strategies and what you need to finalize the investment agreements. Then, we explore the essential steps to ensure post-deal success.


As a founder who’s looking to fundraise, I know you already have:

Clarity on your business model and understanding about scalability and repeatability to grow

And while you may have confidence in terms of yourself (as you should!) the fundraising journey can be a lonely one and you would value having peers to lean on to discuss the pressure and what you are experiencing.

Our promise to you:

For US$399, we guarantee that at the end of this program, you:

Understand what is involved in the fundraising process

Understand how to value your business

Have prepared your investor research

Have identified your funding parameters

Possess a powerful pitch deck

Move from feeling lost to feeling in control of
the fundraising process

Understand the important financial information
for investment

Are confident in communicating with investors, from first contact to post-funding communication

You’ll receive these courses, packed with invaluable knowledge, resources and more!

This introduction demystifies the fundraising process, giving you clarity and step-by-step instructions on what you can expect, what you need to prepare and when you need to prepare it by for a streamlined and stress-free fundraising journey.

This course delves into the various ways you can research and identify the right investor for you, where you can find them and how you can connect with them, including email templates and communication do’s and don’t’s.

Telling Your Story With Numbers! How do you value your business? And how can you demonstrate and justify that valuation? Taking you beyond the dry data, we will help you tell your brand story supported by the necessary figures and key markers investors are looking for.

In this course, you’ll create a captivating pitch deck and learn how to make your business stand out from the crowd. We’ll also prepare you on how to engage an audience and answer difficult investor questions.

You’ve got the investor’s attention, now you need to talk business. In this course, we will share what you need to prepare to avoid any surprises. We’ll take you through the due diligence process so you can confidently face investors and seal the deal YOU want!

The boring, but oh so necessary part of the deal. We will take you step by step through the process, so that you can understand all the legal aspects of the contract and confidently navigate these final steps of your investor deal.

Plus, you get all these FREE bonusses!

And I’ll be there for you, every step of the way!

All this is valued at over US$2,500,

but we are offering it for only US$399 !

Don’t miss out on this exclusive opportunity to build your roadmap to funding.

With The Funding Formula, you’ll gain the knowledge, confidence, and tools needed to navigate the world of investment and propel your business to new heights.


No, as this is a short programme, but we would love you to contact us if circumstances change.

As we always say – what you put into it, is what you will get out of it! This course is all about practical guidance and your worksteps, so we generally think you will need up to 3 hours a week to review the material and work through your own materials. (Think about it – that’s only about 2 days over the whole 6 weeks!) But you can always put in more time! And remember, we also have an optional weekly 60 minute live group call.

These optional sessions take place every Monday afternoon at 10am CET | 4pm HKT | 6pm AEST via Zoom. But don’t worry if you can’t join them – we will ensure there are plenty of opportunities for you to ask your questions in our Facebook group or private Whatsapp Group should you miss a session.

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Full disclaimer of our services can be found here.

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The Funding Formula

Empowering Women Entrepreneurs to Successfully Raise Equity Investment

How to confidently pitch your business to potential investors and secure funding without feeling overwhelmed by the fundraising process.

The Funding Formula is perfect for women business owners who want to raise their first round of equity investment.